Blogging so easy – even a 75 year old CEO could do it.

Today’s Washington Post features an article on the self professed “tech-NO” J.W. Marriott, Jr. chief executive of Marriott International, and how he is starting his blog today. Although he won’t be typing the words himself, he plans on dictating his posts onto a recorder that will then be transcribed.

As Marriott puts it, “[a blog] is where this action is if you want to talk to your customers directly – and hear back from them.”

Congrats Mr. Marriott!

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com