Does size matter?

Blogger MarketingMoment has a great post about an article from ecademy.com.

Does long copy or short copy work better in copywriting?

My thoughts – it depends (What a cliche marketing answer, huh?). Are you looking to do an ad that catches someone’s attention or sales copy where you need LOTS of info?

Either way – relevance is key, as noted by MarketingMoment. As advertising guru Bill Bernbach said, “Dullness won’t sell your product, but neither will irrelevant brilliance.”

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Andrea Morris is a marketing coach who specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com