Political Marketing: David Englin Does It Right

You may not know who David Englin is. I didn’t – until I moved into his district and received an astonishingly well written welcome letter.

Dear Andrea,

Thank you for registering to vote here in the 45th District! As your representative to the Virginia House of Delegates — the world’s oldest continuously meeting elected legislature — my goal is to provide open, responsive, energetic leadership that makes government work for you. Enclosed with this letter is a guide to some of the services my office can provide. I hope you will take a few minutes to look up my website, http://www.DavidEnglin.org, where the “Constituent Toolbox” section can connect you to a variety of state agencies and services.

While you are at my website, you can also find information about my background and legislative priorities and about my ongoing work for progress in our community and across Virginia. I believe that, whatever your background or political affiliation, we are joined together as neighbors, and I work hard to strengthen our economically and socially diverse community, to defend our community’s progressive values, and to invest in a bright and prosperous future.

It is an honor to represent you, and I hope you will always feel free to share your thoughts and ideas so we can continue down the path of progress together.

Sincerely Yours,

David Englin
Delegate – 45th District

P.S. — Also enclosed is my business card, which includes my home and cell numbers. Please don’t hesitate to call if I can be of service.

Curious, I checked out his website and on the home page is a blog. Although he calls it “news” — it is certainly a series of short and personal posts arranged in reverse chronological order — therefore, it’s a blog.

Geoff Livingston of the Buzz Bin wrote an interesting post about the use of new media in the political arena. I highly suggest taking a peek.

This soft sell certainly made David stand out from the crowd. Always slow adopters, goverment officials are usually the last to catch on to new ways of operating. But it looks like David is pretty savvy and because of that, I like him and will most likely vote for him.

Politicians take note – we want to be treated as valued customers. You should check out Seth Godin’s take on Permission Marketing for further details.

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Andrea Morris is the Chief Idea Officer of Write Ideas Marketing and specializes in helping visionaries, entrepreneurs, consultants and small businesses use high-ROI strategies to get the right message to the right people. For more information, please visit writeideasmarketing.com